Get High Search Engine Rankings Using Ethical SEO Methods

If you use unethical tricks and techniques to artificially boost the search engine ranking of your website you dilute the quality of search results for search engines. Search engines, in particular Google do not like search results being questionable.

For the above reason, search engines are continuously tracing and monitoring for span techniques which unscrupulous webmasters might be using and when found will either penalise or ban outright their website from future search results.

Search engines are continuously restructuring their algorithms in an effort to prevent spamming and irrelevant content.

• If you use unethical tricks and techniques, you are putting your website at risk.

What Are Unethical Techniques (Spam)?

The following is generally considered as being unethical or spam techniques:

• Made for Adsense websites that consist of irrelevant content.
• Cloaking and false redirects.
• Keyword stuffing.
• Pages loaded with irrelevant text.
• Hidden text and links.
• Misspelling of high ranking websites names and URLs.
• Link farming.

Proving Quality Content Costs Nothing

If you use one or more of the spam methods, you are putting your website at risk of being banned. After all, doing the job properly and ethically isn’t all that difficult:

• Optimise the pages HTML code.
• Optimise the web page content.
• Use organic link building to get good inbound links.
• Provide quality content.

Search engines will promote websites that offer good value to visitors by providing quality content. So why not do just that, provide high quality content.