11 Top Tips To Make Your Site An Enticing Place For New And Existing Customers
There’s nothing like a chaotic website to drive away customers. So how can you make your website an appealing place? Here are my tips for humanizing 11 key characteristic of your websites or membership sites with website content ideas.
Put real thought into your site layout. Update website and update web pages regularly. Enable customers to navigate it easily and quickly through all aspects of the site. Ensure all important sections of your site are prominently listed by linking as many pages as you Can through the main navigation bar. Try to have as few sub-pages as possible.
Incorporate unforgettable elements of your brand into your website and Build your brand. Be consistent, with your logo and company color scheme. Make your logo prominent on your home page and place it on all successive pages to elevate your brand. Build your brand, be known, you are marketing your website. How to promote your website is an part of building your brand, don’t ignore it.
Can your visitors tell immediately what your site niche is about from the web page Content? Don’t mix totally unrelated topics on your site. Keep the web page content streamlined.
Call to Action
Any Call to Action such as “Buy Now” should be visually prominent on the page.
If your primary business is offline, just present enough clear, concise information to get customers to call or email. If you sell your products or services online, provide complete information to give customers the confidence to click and buy. Don’t put too much content on any one page, as internet readers don’t like to scroll down.
Content is King
Changing content entices customers back. An easy way to renew your content without a lot of code changes is by starting a blog. If you find your web page content diversifying to encompass a new niche then create a new site. Do not mix unrelated web page content, make new website.
Always be aware of search engine optimization (SEO) when writing content and creating your designs. Graphics may look nice to humans, but search engines just ignore them. Always give your graphics an “alternate text” description. If the graphic has a text link, make it descriptive, “Lake Derwent” instead of a “btngraphic”. The text will then be read by search engines and helps to promote your site. So, how to promote a website? Simple use text.
Use complementary colors that make your text easily readable. Don’t use clashing colors such as red text on a blue background or blue text on a black background, this makes text too hard to read and you will lose visitors. If you are asking, “how do I update my website?”, well there is a multitude of WordPress new themes so your color scheme choice should not be a problem and there are many tutorials on how to update a website, particularly WordPress.
Make sure your contact link or contact information is at the top or bottom of every page of your site. This is particularly important if you are running a membership website or membership websites. Membership site software such as WishList member is ideal for this purpose or any subscription websites.
Don’t have music that starts playing automatically when your site loads. Most people find this very distasteful. Give your visitors the choice if you must have music.
This point is very debatable but in my opinion, links that take visitors away from your site should always load in a new window. Your site should stay in front of the customer, even when you provide them with additional resources.