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What is a Keyword? What a Keyword is Not!

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What is a Keyword? What a Keyword is Not!

What is a Keyword? This is part of the series, “Understanding SEO for the Small Business Entrepreneur”. Contents Undoubtedly, you have been following my video tutorials or reading about search engine optimisation (SEO), search engine marketing (SEM) or online marketing and keep seeing references to keywords. So, what exactly are keywords? What are Keyword Definitions? Continue reading »

Keyword Research – Which Keywords are Best?

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Keyword Research - Which Keywords are Best?

Keyword Research – Which Keywords are Best? Keyword research and analysis involves a journey consisting of three simple steps: Ensuring the site can be indexed in the search engines. Finding the most relevant and popular keywords for the site and its products. Using those keywords on the site in a way that will generate and Continue reading »

How Do Search Engines Rank Web Pages?

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How Do Search Engines Rank Web Pages?

How Do Search Engines Rank Web Pages? This articles intention is to help you to understand how search engines specify the position of a web page in the search engine results pages (SERPs). Mathematics of Page Rank Search engines use top secret mathematical formulas to determine the rank of every web page. These mathematical formulas Continue reading »

Understanding SEO for the Small Business Entrepreneur (Video)

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Understanding SEO for the Small Business Entrepreneur (Video)

  Understanding SEO for the Small Business Entrepreneur (Video) Understanding search engine optimisation research and the Google algorithm To many online marketers, website designers and small business SEO seems to be a difficult and complicated process to master and understand fully. This is hardly surprising when you consider the mystique surrounding the keyword algorithms used Continue reading »

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