Demand Side Platforms (DSPS) How They Should Work I’ve just received an email from Paul Martecchini (Head of Marketing, OpenX) who says how everyone would be surprised how many advertising professionals still don’t know what Demand Side Platforms (DSPs) are, or how they should work with them. So, to help everyone understand this growing opportunity, Continue reading »
An Introduction To OpenX Ad Server with OpenX Market (Video) A five minute tutorial on how to earn higher ad revenue through OpenX Market. The video describes how the seamless integration between the OpenX Ad Server and the OpenX Market makes serving ads easy, attracts more buyers and increases the efficiency of the marketplace. Continue reading »
Prioritizing Campaigns With OpenX Ad Server (Video) A six minute tutorial on how to prioritize campaigns in OpenX, featuring a guide to eCPM prioritization. This video shows how you can maximise revenue by using campaign prioritization, a feature that lets you allocate ad requests across your campaigns according to how valuable each campaign is to Continue reading »
Manage Facebook App Ads With OpenX A 40 second video on managing Facebook App Ads with OpenX. Did you know that OpenX could manage Facebook App Ads for developers! I didn’t. Well this short video will give you an overview on what to do.
How To Sell Your Ad Inventory Using OpenX Market Download (Video) A five minute introductory video tutorial on how to earn higher ad revenue through OpenX Ad Server. This short video will show you how to start selling your Ad inventory on OpenX Market if you are using OpenX Download application and hosting the OpenX Continue reading »
An Intoduction to the OpenX Ad Server A five minute tutorial on how to earn higher ad revenue through OpenX Market.
OpenX – Getting Started Links Work through the following list to get up and running with OpenX in nice easy-to-take steps. Download OpenX Get your hands on the ad serving software used by more than 30,000 publishers in more than 100 countries. If you need help on downloading the software my video tutorial, How to Continue reading »
The OpenX Ad Server I’ve just discovered a really fantastic Ad Server called, yes you guessed, OpenX. I think it’s so good I’ve placed a few pages of tutorials and other info as follows:
How to Download OpenX Ad Server to Your Desktop The following video shows how to download OpenX to your desktop ready for installation on your server. This video tutorial, How to Download OpenX Ad Server To Your Desktop, is also available as a HD PDF file for download. To save the file to you Continue reading »
Create An Advertiser Campaign With OpenX Ad Server The following video shows methods for creating and adding an advertiser, adding a campaign, uploading an ad and assigning it to a zone.
Getting Started Serving Ads With OpenX Ad Server (Video) The following video is a five minute tutorial on how to get started serving ads with OpenX Ad Server.
OpenX Ad Server OpenX is a fast, robust, ad serving solution to power all your digital advertising. With over 50,000 publishers serving more than 300 billion ads per month, OpenX is the largest publisher-side ad server in the world. The OpenX ad server solutions deliver world-class ad serving functionality, backed by OpenX support and professional Continue reading »
OpenX Ad Server – Who or What? OpenX is a fast, robust, ad serving solution to power all your digital advertising. With over 50,000 publishers serving more than 300 billion ads per month, OpenX is the largest publisher-side ad server in the world. Contents OpenX Server Solutions Seamless Integration With Three Goals Features and Continue reading »
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