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Dec 072013
 
Google Tools for Keyword Research and SEO

Google Tools for Keyword Research Analysis Keyword Analysis is the starting point and foundation of search marketing campaigns and is an essential skill for both SEO and PPC experts. By knowing which queries were typed into search engines by qualified visitors to your website, marketers can better customize landing pages to increase conversion rates. Keyword Continue reading »

AdWords, AdSense and Click Fraud

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AdWords, AdSense and Click Fraud

AdWords, AdSense and Click Fraud AdWords, AdSense and Click Fraud Introduction As with any symbiotic relationship, the relationship between, advertisers, and publishers is built on trust. Advertisers rely on the quality of the clicks their ads receive. Publishers in turn count on advertisers supplying relevant ads which create a good experience for users, and an Continue reading »

AdWords, Understand Bid Types

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AdWords, Understand Bid Types

AdWords, Understand Bid Types AdWords, Understand Bid Types Introduction Like most advertisers you will probably focus your AdWords advertising strategy on acquiring the maximum number of relevant clicks from the minimum number of impressions to obtain the maximum number of conversions. Clear Goal Before you advertise on AdWords, you must have a clear goal in Continue reading »

AdWords, What is Google AdWords

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AdWords, What is Google AdWords

AdWords, What is Google AdWords AdWords, Google’s Flagship Advertising Product Google AdWords is Google’s flagship advertising product and main source of revenue. AdWords offers pay-per-click (PPC), cost-per-click (CPC), cost-per-thousand-impressions (CPM) and site-targeted advertising for text, banner and rich-media ads. The AdWords program includes local, national, and international distribution in most countries of the world. Using Continue reading »

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