What is SEO, What’s Search Engine Optimisation (Video)?
This video lesson is part of a series on Search Engine Optimisation.
What Exactly is Search Engine Optimisation (SEO)?
So, what exactly is search engine optimisation or SEO?
OK you guessed it, SEO is an acronym for Search Engine Optimization.
- This is the process of editing a web site’s content and code in order to improve visibility within one or more search engines.
- When this term is used to describe an individual, it stands for, Search Engine Optimizer, or one who performs SEO.
- How Searchers Search: How to Get Found on Search Engines (How-to Video)
- How to Build the Perfectly Optimised Page, On Page SEO
- Keyword Research – Which Keywords are Best?
- Long Tail Distribution Curve Keyword Selection (Video)
- What is a Keyword? What a Keyword is Not!
- What is SEM, What’s Search Engine Marketing (Video)?
- What is SEO, What’s Search Engine Optimisation (Video)?
With Knowledge Comes Power
So, now we know what SEO is all about, i.e. altering a web site in some way to rank higher in the search engines, lets see an example.
Search Engine Results Page
Usually, at the top of the search engine results pages (Yahoo, Bing, Google, DogPile, etc.) we have the sponsored results but for SEO purposes these can be ignored as they are just ads and don’t really rank as SEO keywords as such.
- You may not have heard of DogPile, but years ago, DogPile was the fast and efficient choice before Google, but things changed and DogPile faded into obscurity. Google became king. Today, DogPile is coming back, with a growing index and a clean and quick presentation.
What are we Looking for in Search Engine Results?
Well, in the search engine results we are looking for any listing which consistently gets a high ranking in the search engines, and by high ranking I mean on the first page, that’s within the first ten search results.
Within the search engine listed results, notice the bolded text. These are the keywords entered for the search. The number of hits in a listing gives you an indication of how optimised the listing is for those search terms. Also take note of the title, see how closely it matches the keywords.
Landing Pages and Keyword Density
Clicking on one of the search engine query results will take you to the landing page.
- Landing pages are another aspect of search engine optimisation we will discus.
The is no reason why the landing page should also be the web sites home page. There is also no reason why the home page cannot also be the landing page. In reality your landing page can be any web page on your site (or even another website). The landing page should simply be a highly optimised page for the targeted keywords.
On the landing page the keyword density should be reasonably high, though there are no real hard and fast rules as far as I can see.
- See the SEO tools section of my web site for tools relating to SEO.
Landing Pages, Graphic Content and Tags
Graphics don’t get index by the search engines unless you use good file names, HTML ‘alt’ tags and HTML ‘title’ tags. So no matter how fancy the graphics are on your landing page they will do you no good unless you have the HTML ‘alt’ and HTML ‘title’ tags to accompany them.
HTML <img> alt Attribute Definition and Usage
The required alt attribute specifies an alternate text for an image, if the image cannot be displayed. The alt attribute provides alternative information for an image if a user for some reason cannot view it, i.e. an error in the src attribute, or if the user uses a screen reader.
HTML title Attribute
The title attribute specifies extra information about an element. The information is most often shown as a tooltip text when the mouse moves over the element.
Landing Pages Title, Description and Keywords
Search engine results contain two pertinent items, a title followed by a short description.
- The same title in the search engine result is also shown in the heading of your browser followed usually by the name of the browser.
This title information is obtained from meta tags contained in the source code of your page, in this case the <title> meta tag and the <description> meta tag.
If you view the source code for a page, somewhere near the top is the <title> meta tag. The <title> meta tag contents is what shows up on the title line of the browser, it also show up in your bookmarks when you bookmark a page and of course it’s also what’s shown on each of the search engine listings.
The <description> meta tag is usually just below the <title> meta tag. As you’ve probably guessed, this is the description shown by the search engines.
There is also a <keyword> meta tag which can contain the optimised keywords for the web page, but I have to say that due to misuse this is generally not used by the search engines to the extent it once was.
- These meta tags should be specific and customised for every one of your web pages if you want to stand a chance of getting on the first page of the search engines.
Well, I hope you found something useful and enjoyed this video article, please don’t forget to let me have your thoughts in the comment box below. See you soon.