SEO Keyword Search Engine Optimisation Errors
Do you know what a keyword is? Do you know which keywords your potential customers are using in their searches? Do you know the most popular keywords associated with your niche?
- Wrong Keywords, the Right Niche Keywords!
- Wrong Page Title
- Wrong <description> Tag
- Wrong Meta Keywords
- No Alt Tags
- Wrong URL Names
- Not Enough Content
- No Content Keywords, No Visitors
- No Internal Site Navigation
- SEO Keyword Search Engine Optimisation Errors Conclusion
The vast majority of websites don’t even use keywords to target their intended audience. So how on earth do they expect their potential customers to find them?
- If you don’t have the right keywords for your niche your intended audience will not find you.
To cut a long story short, you cannot simply guess at the keywords for your niche, then place them into the Meta Keywords Tag and expect a steam of visitors to start rolling in. Your keywords have to be placed strategically throughout your content to have a positive impact and entice the right kind of visitor from the search engines.
Before writing your websites content the right keywords need to be found.
- I suggest you view my SEO WordPress tool recommendations. These are the SEO WordPress keyword tools I’ve found useful but they should be just as useful for non CMS sites. If you know of any better tools then let me know in the comment box at the end of this article.
One of the best and most popular keyword tools is the Google Adwords tool. This key word tool will give you plenty of data from Google’s keyword engine on how many people are searching for your keyword phrases, both locally and globally. This free-to-use Google keyword research tool should be experimented with to determine the best keyword phrase for the most efficient optimisation of your page. You can of course use your own favourite search engine tools if you prefer, I know a lot of people prefer WordTracker.
Using the Google Adwords tool correctly (or your favourite search engine tools), enhances your chance of appearing at the top of search engine results pages. Focus your website optimisation efforts on two or three-word phrases instead of single words. But how do you choose the right keyword phrase? Use the right search engine tools to create a keyword list.
Quick example. Using the Google Adwords tool, first, enter what you think your most popular keyword would be in the search box and click, search. You will then be shown phrases that contain your chosen word or related words and the number of times the keyword phrase has been searched on, both globally and locally. Use this result to drill-down until you learn how to find keywords that suit your page effectively. Then create a keyword list.
Generally, when writing articles, the same keyword list can be used several times. In fact it’s sometime better to pick a topic, create a keyword list consisting of fifty or more keyword phrases and use selected phrases from this keyword list to write your articles.
The page title, particularly on your home page, tells both search engines and visitors what your page is about. If the page title doesn’t contain your keyword phrase and succinctly explain exactly what your page offers then you’ll miss a significant number of potential visitors.
The page title is the text shown in the bar or tab at the top of a browsers web page window. This text originates from the <title> meta tag in the header section of your web page. Your page <title> meta tag is also shown as the clickable title link displayed in keyword search engine results.
It’s your business and you have a right to be proud of it, but, you’re not selling your business, you’re selling a product or service. Don’t fall into the trap of thinking your business name is your main keyword for pages, it’s probably not. Don’t keep including your business name in every page title. Concentrate on the objective of the page, that’s what the keywords should be referencing not your business or brand name.
A page title should be no less than 10 characters and no more than 100 characters (including spaces). Any longer and it may be cut when appearing in keyword search engine results. Keep it short and concentrate on keyword content.
The web page description can be found in the <description> meta tag section of the page header. This tag is commonly not used to its full potential or even not used at all. Together the clickable page <title> meta tag followed by the <description> meta tag are shown as your pages ad to the world in keyword search engine results.
- You can see all the meta tags on any web page simply by viewing the source code.In Firefox: Right Click > View Page Source.
The meta description should contain an enticing and informative snapshot describing the page contents. Keep the description broad, it must appeal to as many people and search engines as possible.
Unfortunately you only have one short paragraph for the description and the text length displayed can vary depending upon the search engine. Aim for a length of between 100 and 160 characters, keeping the important text below 100 characters.
Before Google change the rules, SEO (Search Engine Optimization) specialists simply stuffed a sites <keyword> meta tag full of popular keyword phrases to get high search engine ranking. Google then decided to rank websites by the quality of links into a website, and by the quality of the content on the website so negating the importance of the <keyword> meta tag. (A very, very good move if you ask me).
At this point a lot of website designers simply stopped using the <keyword> meta tag and some stopped using meta tags altogether. Many SEO specialists announced that meta tags were dead, that content was King and Links were Queen.
- Although meta tags have been de-valued by most search engines (and possibly even ignored by Google) they are free and still worth using.
So, here’s the big question about meta keywords, which keywords should you use and how should they be positioned? Answer:
- Only use keyword phrases which are contained in the page content.
- Separate each keyword phrase with a comma.
- Never repeat a keyword phrase on the same page.
- Position your most important keyword phrases near the start of your <keyword> meta tag.
- Use between four and nine keyword phrases per page, more may have a detrimental effect.
Alt Tags, (Alternate Tags), were originally intended to contain the text to be displayed instead of images on computers that were not graphics enabled. However, time and computer specifications move on. Now every computer is capable of displaying images.
- Because this is now a ‘redundant’ tag, many web designers have decided not to add <alt> tags to their images. Big mistake.
Alt Tags on images provide a great way of getting your keywords near the top of your pages for search engines, without reducing your website readability.
- Do use <alt> tags on each of your images.
- Don’t use multiple phrases on the one image or the same phrase on multiple images on the same page.
- Do use Alt tags and images to enhance your websites internal linking.
Using the <alt> tag will also encourage search engines to index your images for use in their image search index.
Why not help your visually impaired audience? Did you know there is software which will read web pages to visually impaired Internet users? This type of software can only describe your image content by reading the image Alt tags, so enhancing the visually impaired audiences experience of your website.
- Additionally, not only will you be appealing to more users by adding Alt tags to your images, you will also be complying with website design standards for disabled users of your site. A win, win situation.
It is stated by many that the wording within a website address (URL or filename) is important when it comes to getting high search engine ranking. The URL is obviously, something that search engines read to help determine the content on a web page.
If you haven’t named your website already, it’s worthwhile considering trying to include keywords in your domain name. See my articles, How do I get a website name, Where to Register Domain Names and Web Hosting Providers, How to Choose the Best One.
- The only URL you cannot change is your index.html, index.htm or index.php page. This page indicates which page should be loaded first.
You should however create as many keyword rich ‘entrance’ URLs to your website as possible.
As mentioned above in, Choose the Right Keywords, you need to select a good keyword research tool to determine the keyword phrase for your new web page.
Once you’ve chosen your keyword phrase, you need to integrate it into your page title. For example, which do you consider more informative:
- https://kingsolutions.org.uk/ax/cat/451/fla451.php or
The first URL is purely cryptic and of no use to anyone.
The second URL at least gives you a clue to the contents of the web page. Even if you didn’t know that Fahrenheit 451 is a 1953 dystopian novel by Ray Bradbury which presents a future American society where books are outlawed and firemen burn any house that contains them, you’d probably make a good guess at the contents.
Ever hear the phrase, ‘Content is King’? Well, now and for the foreseeable future text content will be king on the Internet. What does this mean for Macromedia Flash, movie or image laden websites? Well, unfortunately, our technology is simply not good enough to read and understand graphics. Consequently, search engines will not find your graphic based content and will therefore tend to rate your site lower than similar websites with more text based content.
- Moral: The prettiest, most user friendly website in the world is useless if nobody can find it. Learn how to find and use keywords!
Every new website should be able to start with at least twenty pages of unique, original content relative to their products, services or industry. Have each article (page) contain at least 400 words. This will give something for search engines to initially analyse and give visitors a reasonable viewing experience.
Don’t think, because your website is online that’s the end of the story. Your website will not reach and stay at the top of the search engine page rankings unless you continually add new content. Adding new content needs to be done on a regular basis to show search engines your site is ‘current’ and therefore relevant to users.
You’ve spent weeks or months getting your fully optimised website design right, so why are visitors not finding your website? Well, either nobody is interested in the niche you’ve chosen (sorry, but it does happen) or you’ve probably forgotten to optimise your page content by adding keywords.
My definition of page content is: the substance or subject matter of a web page. This includes all text, images, videos, etc. As I said earlier, you need to have several hundred words of text based content on each page of your website to attract search engines and help them determine what each page is about.
- What you also need to ensure is that your keyword phrase is included at lease twice in your textual page content, i.e. the article body.
Be sensible about your page content, don’t write your content specifically for search engines, however tempting it may be. Don’t insert as many popular search phrases as possible into your page content just because they are ‘good’ for search engines. You’ll alienate your visitors and search engine algorithms will catch you eventually.
Search engine optimization requires good internal site navigation. Mistakes in navigation can result in search engines not finding every page on your website. Internal links can also determine how search engines interpret the relevance of each page, and how they rate the value of each page.
- Both you visitors and search engines require good navigation systems to find their way around your website. Show them how to find keywords on your website, make it easy.
- Search engines are text based. Image based navigation menus will not be followed as reliably as text based menu links.
- Your navigational links should contain the keywords for the pages you’re linking to.
- Given the number of SEO WordPress plugins and excellent WordPress themes available, users requiring SEO WordPress optimised navigation should have no problems with internal site navigation. See, Essential WordPress Plugins for some good examples.
Well, I hope you found something useful and enjoyed this article, SEO Keyword Search Engine Optimisation Errors. Don’t forget to let me have your thoughts in the comment box below. See you soon.