How to Build a Keyword Pyramid, What Keywords to Use, SEO Help

You’ve spent hours using your favourite SEO tools to find what keywords to use. You now have a comprehensive, yet competitive list of keywords. You now need to organise those keywords into a cohesive strategy. The SEO Keyword Pyramid can help.

What is the Aim of the SEO Keyword Pyramid?

The aim of the SEO keyword pyramid is to guide you through the process of search engine optimisation so you get the best possible search engine rankings for your website. It shows you how to do the right things in the right order, it shows what keywords to use and how keywords should snowball through the pages on your web site.

The SEO Keyword Pyramid, the Right Things in the Right Order

Targeting the wrong keywords will obviously give you unexpected results. The campaign keywords you choose for your search engine optimization activities will determine your online success.

Primary Keywords – SEO help

Choose your primary 1-2 word keywords carefully, you’re looking for quality not quantity. Do not select general one-word keywords. Optimise your pages for highly targeted keywords which attract the kind of people interested in your niche. You want buyers, not visitors. The more targeted your keywords, the better.

Select up to 5 ideal keywords. These should be the shortest, most popular and most competitive keywords you’ve found. Target these keywords on almost every page on your site.

Secondary Keywords – SEO help

Select up to 5 secondary 2-3 word keyword phrases. These are slightly more specific keywords with lower competition than your primary keywords. Target these more actively and aggressively because you have a better chance at winning these terms. Optimise as many different pages for as many different keywords as possible.

Make sure the keywords appear in the right elements on your pages (titles etc.) and that search engines can parse your pages without problems. Remember, search engines cannot interrogate images, video, etc.

Long Tail Keywords – SEO help

These are 3-5 word keyword phrases or long tail phrases on prime targeted pages. These are easier to win and highly relevant to your business. Typically, you’ll target these phrases specifically on a select few landing pages of your site, which you’ll use to funnel visitors to your squeeze page.

How to Build a Keyword Pyramid Conclusion

The key points to remember when deciding what keywords to use are:

• As you move up the SEO keyword pyramid, the more competitive the keywords are. These are the primary 1-2 word keywords, words such as; car, insurance, money.
• It’s best to start low in the pyramid if you’re trying to target new phrases as these have less competition, these are long tail keywords, words such as; cool car games, online car stereo.

Should you require more SEO related keyword tools, then you will find my article, “SEO Tools for Keyword Research” useful.

Well, I hope you found something useful and enjoyed this article, How to Build a Keyword Pyramid.