How to Easily Get More Ad Traffic on Yahoo! and Bing
Yahoo!’s Rob Wilk shares best practices for accessing more impression volume on adCenter
More than 158 million unique searchers access Yahoo search and Bing each month, which means that the unified marketplace has nearly 30 percent of search market share. Unfortunately, many advertisers report that their spend on adCenter is less than 30 percent of their total search advertising budgets. What’s going on?
It’s been proven that the searchers in the adCenter marketplace are likely to spend 26 percent more than the average searcher. However, one problem is that advertisers aren’t always able to access all of the impression volume that is available.
In an effort to help adCenter advertisers access more volume, and to make it easier than ever for advertisers to succeed, a number of feature enhancements have recently launched to give more insight into these lost impression opportunities. Below are some of the best practices for leveraging these features, as well as other expert tips to increase volume.
Identify Missed Impressions
In recent months, increasing exposure to lost advertising opportunities has been a major priority, and this has been achieved with enhancements such as: To read Rob’s article, go here.