SEMRush Review (Overview) Essential Keyword Research Tool

SEMrush Review Introduction

In this SEMrush review I’ll introduce you to the updated SEMrush interface, show you how to navigate it, and highlight some key features that are going to help you rank higher in Google, Bing and other search engines against your competitors. Even if used just for keyword research, SEMrush is also a great keyword research tool.

Note: I will not be detailing every section of the reports, you can click on the links I provide and test them all for yourself, there’s no signup required and no charges. When you’re ready for more information on SEMrush and a test drive, click here to sign up for your free account.

 

Product	SEMrush
About Us	SEMrush is created by SEO/SEM professionals for SEO/SEM professionals. We have the knowledge, expertise, and data to help you take your projects to the next level. We collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. We also provide accurate, customized data with quick turn-around times for your special projects.
Headline	Professional Software for Search and Marketing Professionals
About	381,522+ users 106,600,00+ keywords 84,000,000+ domains 26 databases.
Plans and Prices	Pro $79.95 (£48) for one month. Pro $69.95 (£42) monthly recurring. Guru $149.95 (£90) monthly recurring.
Operating Systems	Web-Hosted. The software sits on SEMrush servers so you don’t have to download, install, upgrade or back-up anything.
Hardware and Software Requirements	Since SEMrush is a web-based (hosted) software platform, all you’ll need is a web-enabled internet connection and a browser (Chrome, Firefox, Safari, etc.).

Note: GBP prices are approximate (VAT excluded unless stated). Prices are correct at time of review.

 

What is SEMrush ?

SEMrush is a keyword research tool for professional keyword investigators. I say professional keyword investigators because the monthly charge is certainly not cheap, but in this case, you really do get what you pay for. What’s really nice about this version of SEMrush is the availability for geotargeting.

• Geotargeting in geomarketing is the method of determining the geolocation of a website visitor. The aim being to deliver different content to that visitor based on their location.

A considerable amount of SEO, SEM, Keyword analysis software is US centric, SEMrush on the other hand uses data from geotargeted databases.

 

As you can see, there were ten geotargeted databases at the time of writing this review, namely, United States (US), United Kingdom (UK), Canada (CA), Russia (RU), Germany (DE), France (FR), Spain (ES), Italy (IT), Brazil (BR) and Australia (AU).

A typical data page looks as follows (if you click the image you will be taken to a live data feed where you can investigate the system further).

 

What’s Inside SEMrush ?

This tool lets you see:

• Which keywords are popular in your niche.
• Related keywords you should consider weaving into your content and link building strategies.
• Shows you which organic keywords are providing competitors unpaid traffic.
• Lists the sites competing for those keywords.
• Shows you the value of each keyword (Google AdWords).
• Shows how competitive the keyword is.
• Provides a Firefox plugin.
• and much more.

How to Use SEMrush , Quick Overview

I’m going to presume you are going to click this link and follow along with this quick overview of SEMrush . The link will take you to the overview page (it’s free).

• Firstly, you’ll notice we’re using Amazon.com for this example, you can change this if you wish.
• Secondly, the data is live, so it will obviously be different to that show in the images used on this page.

Overview / Dashboard

This is the overview page and as the name suggests will you an summary of all the data available.

Organic Research

In the organic research section you can access all the organic reports related to your domain query, amazon.com in this instance and organic competitors and potential traffic buyers.

• The organic positions report.
  What you see on this report is the Rank of the domain, the estimated Ads Traffic and Price. You also see the total number of keywords and the related stats for each keyword.
  How can you use this data? Well, you can scatter the keywords in your web contents, use them as tags in WordPress and of course gain an advantage in your PPC campaigns.
• The position changes for amazon.com.
• The organic competitors list.
  This report shows your main competitors. Those sharing the same keywords with the domain being searched.
  How can you use this data? This report shows who your competitors are and the general performance of their Organic Campaigns. Replicate those competitor campaigns with the higher stats.
• The top 200 keyword positions.
  This report not only shows you the top 200 keyword competitors but, if you click on each of the competitors you can drill down further and see their keyword summary, CPC distribution, etc.
  For me this is the best report. You can even compare the stats of your competitors found by SEMrush and a nice side by side comparison of two competitor domains. Interested?

 

• The organic keywords associated with the exact URL.
• The potential ads/traffic buyers report.

Advertising Research

In this section you can access all the ad reports related to your domain query, check on advertising positions for domain name or URL, and advertising competitors, Ads texts, potential traffic sellers and AdSense reports for the domain name.

• The Positions report (Ads Keywords).
• The Ads position changes.
• Competitors and Ads results.
• Ads history.
• Ads keywords associated with the exact URL.
• Potential ads/traffic sellers report.

AdSense

In this section you can research AdSense advertisers and AdSense publishers, view their ads and landing pages for the targeted URL. This section was in Beta testing at the time of writing.

• Top 30 publishers and Advertisers report.
• The AdSense publishers report
• The AdSense advertisers report.

Backlinks

In this section you can check on backlinks data for the specified domain name, host name or URL.

• Subdomain (by hostname) backlinks report.
• Domain (by domain) backlinks report.
• URL (links) backlinks report.

Keyword Research

In this section you can discover new, valuable keywords, using related and full search reports. Just enter your keyword query into the search box and select, Search.

• Keyword overview and trends graph.
• Full keyword search. This takes you directly to the phrase match report.
• Related keywords. This takes you directly to the related keyword report.
• Keyword ads history.

 

Tools

• This section consists of different powerful tools for SEO and SEM needs.
• Position tracking tool. This was in Beta testing at the time of writing.
• Domain vs. domain.
• Charts. This gives you the ability to toggle between six different trends for a snapshot of historical data.

Ranks

• Here you can find rank reports: SEMrush rank and Winners & Losers rank.
• SEMrush rank.
• Winners and losers. Who had the most growth, who had the least growth?

Is SEMrush a Scam?

Definition, SCAM: A person, company, organisation etc. who steals your money without giving you anything in exchange. A fraudulent business scheme; to defraud, a swindle.

• Given the above definition, SEMrush is not a scam.

With SEMrush, you will receive the product for which you are paying.

SEMrush Pros

• SEMrush’s instant updates keep you current on how your website is performing.
• Great for discovering how your competitors websites are performing.

SEMrush Cons

• There is very little focus on individual links/pages, it’s kind of all or nothing.

SEMrush Pricing

There are two main pricing packages to choose from, they are Pro and Guru.

SEMRush Pro monthly and recurring (the most popular option). The Pro plan allows you to mine up to 10,000 results per report, and up to 3,000 reports per day. You also have access to the SEMRush API, the ability to track 500 keywords and 5 separate campaigns.

SEMRush Guru plan. The Guru plan is aimed at power users, for want of a better term. It returns up to 30,000 results per report, and allows you to query up to 5,000 reports per day. The Guru plan also comes with the ability to login with 3 separate sessions at any one time. You get the SEMrush API access with 500,000 units, the ability to track 1500 keywords and up to 50 campaigns, branded PDF’s and access to historical data.

For the typical blogger, admittedly it’s a bit pricy, but if your increased profits outweigh the additional cost then it’s worth the price. Plus, the option to pay yearly brings the price down even more. For the professional web designer and marketer SEMrush will pay for itself many times over in my opionion.

SEMrush Review Conclusion

SEMrush is a great service that sets a high standard in terms of keyword-position tracking that will help your site be organically found in search engine results. It’s the best keyword research and competitive tool of its kind. The data it can give you for both your Adwords and Organic search campaigns is fantastic.

• The most useful feature of SEMrush for me is the ability to tell which competitors are trying to rank for the same keywords as my sites. Plus the ability to see the keywords they are using and how they perform. Overall, I think this is a great tool.

Well, I hope you found something useful and enjoyed this article, SEMrush Review. When you’re ready for more information on SEMrush and a test drive, sign up for your free account and give it a go.