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Ontraport Review, Online Marketing Automation One Solution

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OntraPort Review

Ontraport Review

OntraPort is an “all-in-one business and marketing platform designed for information marketers, experts, and coaches”. This article is my honest opinion of what Ontraport is and does.

You’re probably reading this article because you’re looking for something to help you automate and grow your business. Maybe you’ve researched or even used e-commerce, shopping cart or office automation solutions like Infusionsoft, 1Shopping Cart, Nanacast or Premium Web Cart.

Or maybe you’re just embeded in the tangled mess of technology we call online business. You may have some of the best autoresponders such as AWeber, GetResponse, Constant Contact or MailChimp and your favourite shopping cart running right now. But do they work well together? Thought not!

So, without squandering any more of your valuable time, what can you do to about this system integration problem? Well first ask yourself, “if I have a problem now”;

  • how is this lack of systems integration going to hinder my business expansion?
  • how much am I going to lose in sales?
  • how bad is the problem going to get in four or five years time?

Enter OntraPort. With OntraPort, your lead generation, shopping cart, affiliate program, order fulfilment, subscriptions, membership, event management and direct mail are all integrated.

Tips when considering OntraPort:

  • Estimate how many sales you need to cover costs.
  • Estimate how much time (and frustration) you will save by automating your online processes. No more switching applications and copying data just to send one client email.
  • How quickly you can expand with full systems integration? Where will you be in four or five years time?
  • How many employees will you NOT have to employ?
  • How will automating client queries in a timely manner improve client relations?
  • How many additional sales will you make with timely customer follow-ups?

I think you will find Ontraport can pay for itself many times over by helping you create the right sales funnels and follow-up systems.

If you’re just starting out as a small business with an online venture and feel OntraPort is a bit overwhelming with too many features, too soon, then you can try OntraPort SendPrepper. This is a more affordable OntraPort, with (as you might expect for the price) less features.

 

Product:

OntraPort

Headline: All-in-one business and marketing platform designed for information marketers, experts, and coaches.
Price:
Ontraport pricing
Guarantee: Risk free unconditional 90 day money back guarantee.

 

Who are OntraPort?

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OntraPort is a privately owned and funded California corporation.

OntraPort was founded in 2006 by Landon Ray (CEO), Pin Chen (CTO), and Steven Schneider (Principal System Architect) to create an integrated business-building platform for online entrepreneurs and small-businesses.

  • OntraPort has grown over 3,000% in the last 3 years.
  • OntraPort has a team of 40+ employees.

Since releasing the first version of OntraPort (initially called Office AutoPilot) in 2007, the company has continued to innovate new tools that make it easy to leverage the Internet to grow sales, improve marketing, and automate business systems. It was launched to solve and assist with the challenges faced by small and mid-sized companies who simply could not solve office automation problems on their own.

What is OntraPort?

OntraPort is an online, all-in-one, business and marketing platform designed for information marketers, experts, and coaches.

With OntraPort you can manage and create everything required for all your marketing and business needs all in one place.

  • Included are tools to set up emails, order forms, payment processing, landing pages, affiliate tracking, WordPress integration and more.

By integrating your contact management, payment processing, automated marketing, task management and affiliate management, OntraPort takes a complex mesh of technology and integrates it into a simple and powerful platform that’s built for your growth.

OntraPort specialties include:

  • Marketing automation software, lead generation systems, customer relations management (CRM) system, ecommerce, small business marketing, OntraPort, marketing software, sales automation, email automation and more…

In a nutshell Ontraport helps you to:

  • Capture potential sales leads.
  • Follow up enquiries and sales.
  • Get paid on-time.
  • Fulfill orders quickly and efficiently.
  • Track all process from start to finish.

What do You Get?

With OntraPort you will receive:

  • Instant access to the Member’s area.
  • Complete ‘step-by-step’ instructions with videos on how to get started.
  • A personal helper to assist with migration.

With the Pro subscription, you will get 25,000 contacts, 100,000 emails/month, 2 Users and 150 Custom Fields.

With the Team subscription, you will get 100,000 contacts, 100,000 emails/month, 10 Users and 200 Custom Fields.

Both the Pro and Team subscriptions provide access to ALL the other features of this product including. unlimited order forms and upsells, unlimited landing pages and unlimited if-then rules and automated sequences.

Ontraport start, systemize and scale

Is Experience Needed to Make OntraPort Work?

Do you need any experience to use this product. Short answer, yes. This is not a product you will lean is a few minutes or even a few days. Luckily you don’t need to learn everything in order to get value from the product, i.e., if your primary usage is based around email marketing you could, with a little effort, have your email marketing system setup and working with a day. Like any complex application, you will learn the areas you need as you need them.

The are many, many tutorials and videos supplied (though I find the humour in some of the videos does get in the way of actually learning sometimes) and there is an extensive help, FAQ and support system available should you need them.

Is OntraPort Right for You

I obviously cannot say if OntraPort is right for you because that really depends upon your situation and your business.

  • If you are an online marketer, small to medium business owner, coach or consultant then there’s a good chance OntraPort is right for you.
  • The key question is, do you need to simplify, integrate and maximise your sales and marketing efforts?

Unlike other online marketing platforms, such as email marketing service providers, OntraPort is an all encompassing, all-in-one business and marketing platform designed for information marketers, expert and coaches.

  • As most email autoresponders and shopping carts lack advanced “if-then” rules you tend to end up blanket emailing your customers. This, on the whole, tends to be a rather hit or miss operation and could, if your customers decide your offers and emails are spam, impinge on your white listing status.

If you need a targeted way to communicate with your prospects or customers then OntraPort could increase your sales significantly because their if-then rules can deliver highly relevant, targeted communication to your prospects and customers based on THEIR behaviour, all automatically. This is the key difference between OntraPort and other potential solutions.

  • With OntraPort, your * Lead generation * Shopping cart * Affiliate program * Order fulfilment * Subscriptions * Membership * Event management and Direct mail, are all integrated.

This means customer actions in one area can automatically trigger an event in another area. For example, if a customer were to buy something using the shopping cart their order would automatically be sent to order fulfilment (possibly an online product or drop-shipping distribution company). They could automatically be sent follow up emails and added to the membership site for that particular product and even added to the direct mail list where they will receive a postcard to say thank you. All automatically.

  • This type of automation translates into significant long-term savings both in time and ultimately, profits. It also maximises your customers experience with your business.

Potential Down Side of OntraPort!

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There are four main objections you need to consider if you want to implement any all-in-one system, including OntraPort.

Email Deliverability

Email deliverability is one of the biggest objections to switching email providers. Luckily, these days it doesn’t matter which of the top email autoresponder companies you chose, all have excellent deliverability records. The same goes for OntraPort.

The main problem you face with email today, is spam. Customers receive so much spam you really need to segment them based on their specific behaviour, they need to be reading the mail they find interesting, in other words you need to send them the right message at the right time. Sending them the wrong message at the wrong time risks your email being sent to the spam folder.

Price

Did you look at the prices charged in the list above and think, wow that’s expensive?

Well, all-in-one solutions like OntraPort do look more expensive, until that is, you tally up the real cost of all the systems it’s replacing.

  • Remember, OntraPort is replacing your email autoresponder, shopping cart, membership scripts, private video hosting service, customer relations management (CRM) system, event management system, your affiliate program if you run one and your postcard service.

That’s quite a list, but the big question is, how much are they all costing you, both in time and money, and is OntraPort the more economical and efficient system to use. If you could automate all of those systems to work together, how many additional sales could you generate?

  • Forget the money for a moment, think about time. If you could automate your systems, how much additional time could you have with your family and friends?

If you’re just starting out as a small business with an online venture and feel OntraPort is a bit overwhelming with too many features, too soon, then you can try OntraPort SendPrepper. This is a more affordable OntraPort, with (as you might expect for the price) less features.

Quality

At the end of the day, bottom line, your system needs to work. A lot of business agree that OntraPort certainly does work.

Migration Issues

Unfortunately, migrating systems always involves additional effort. What, you need to consider when contemplating the migration issue is the long-term savings. Luckily, as you’ll be provided with a personal assistant (should you need help) migration shouldn’t be that stressful.

WordPress Integration with OntraPort

Every business has or needs a website. Since WordPress is the most flexible, dynamic content management software out there, and because their service is free, OntraPort created WordPress integration using their pilotpress plugin to allow customers to have all the flexibility WordPress allows seamlessly integrated with their OntraPort accounts.

Is OntraPort a Scam, Hype or Does it Work?

Definition, SCAM: A person, company, organisation etc. who steals your money without giving you anything in exchange. A fraudulent business scheme; to defraud, a swindle.

  • Given the above definition, OntraPort is not a scam.

With OntraPort, you will receive the product for which you are paying.

OntraPort Review Conclusion

If you use multiple applications and/or systems then you will find OntraPort can reduce system complexity, improve your customers experience with your business, improve targeting and save you a lot of time.

Unlike some of their competitors, OntraPort are so confident you’ll like their service they don’t require a huge, up-front setup fee or lock you in. There are no cancellation fees and no long-term contract tying you down. Plus you get a risk free unconditional 90 day money back guarantee.

Well, I hope you found something useful and enjoyed this OntraPort Review. Thank for dropping by.

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  2 Responses to “Ontraport Review, Online Marketing Automation One Solution”

  1. I’m extremely impressed with your writing skills and also with the layout
    to your weblog. Is this a paid subject matter or did you customize it your self? Anyway stay up the nice quality writing, it is rare to peer a great weblog like this one these days..

    • Many thanks for your comment Frances.
      I not sure what you’re asking me exactly, but, everything on this site is my own work and I do not get paid for anything. I do receive a few dollars if visiors click on the affiliate links but that just about covers the cost of keeping the site up and running.

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