WishList Member Building A Thriving Community (Video 1)

WishList Member Building A Thriving Community Introduction

Presumably your reading this article because you either have a membership site or you want a membership site. Well this article and the others in the series presume you either have or will be using WordPress CMS as your website management platform to which you will add membership site software in the form of a plugin. As you can probably guess, this particular article is about the WishList Member membership plugin.

I’m also going to presume you have or want to create a Subscription website, that is, you will have a number of pages available for general browsing but to see the ‘real’ content of the site visitors will have to become members of your thriving community membership site.

Why a Wishlist Member Membership Site?

Running a successful membership site is about membership site content and membership management. From a purely technical point of view you want things as simple as possible so you can concentrate on keeping your membership happy by creating and supplying great content. You don’t want to be messing about with coding and general membership management.

Membership Database and Subscription Management

Luckily for you, the combination of WordPress and WishList Member, allows you to concentrate on your members whilst these two excellent programs manage your membership database and subscription management tasks.

Building a Thriving Community

In this video,WishList Member Building A Thriving Community, Stu McLaren, WishList Products Co-Founder, talks about an emerging trend that smart businesses from the very small to fortune 500 companies are beginning to take advantage of. Why are they following this trend? Well, it’s because this trend results in bigger profits, more loyal customers and the generation of excitement about future products and services that are released.

So what is the trend? The trend is building a thriving community around your product, service or brand. This trend goes well beyond the “normal” membership site, it’s about building a loyal fan base and doing things inside your community that create “raving” fans to rival those of super stars.

Stu McLaren shows, as an example, how the “MINI” car has progressed and thrived, from the first sketches in 1957 when the car was produced by the British Motor Corporation (BMC), to the present day “MINI” produced by BMW (the new owner of the brand).

• You’ll discover how the MINI community thrives on events, like David Bowie who succumbed to the charms of the Mini in 1998, and stories like the unsuspecting MINI driver in Belgium who was caught on a speed camera and given a speeding ticked for travelling at 3,381 km/h – that’s three time the speed of sound in a MINI car.
• Stu also discusses TheadList and how they made over $30M (2007) with a growth rate over 200% from their thriving community.

Wishlist Member Building a Thriving Community Conclusion

Well, I hope you found something useful and enjoyed this video, WishList Member Building A Thriving Community by WishList Products. Don’t forget to let me have your thoughts on this item. See you soon.