What is a Squeeze Page or Landing Page?

What is a Squeeze Page?

A Squeeze Page is a web page, sometimes referred to as a, “Landing Page”, with the sole purpose of capturing information for follow-up marketing, i.e., the visitors contact information, commonly referred to as, “The List”. The page is not designed to directly sell anything but to entice your visitors to opt-in to your subscriber list and possibly “pre-sell” affiliate marketing type products.

A good Squeeze Page should aim to persuade at least 50% of those seeing it to subscribe. Businesses using Squeeze Pages responsibly experience substantial boosts in the visitor-to-subscriber conversion rates.

In Direct Marketing, the subscriber list is considered the most important part of a mailing campaign. As a result, marketers devote a great deal of time, effort and money to collecting “The List” of highly targeted subscribers. In the Internet world, an electronic mailing list or simply email list serves the same purpose as the Direct Marketing List. The list forms the basis of your permission-based email marketing campaign.

A highly targeted Squeeze Page should produce a list of email subscribers which will ensure the product or service being marketed has a high probability of success. However, the proliferation of spam causes visitors to be very careful about giving out their email addresses. Because of this, Squeeze Pages should give specific and clear information so the subscriber knows what they will be receiving. It is probably helpful to also state your privacy policy at some point on the page.

Prior to creating your Squeeze Page and hopefully compiling your list, consider very carefully why you want that list and what you intend to do with your visitors email addresses once you have them. Remember, good Squeeze Pages create sign-ups, not sales. Also consider the possible bandwidth requirements, does your web hosting provider supply unlimited bandwidth or will it cost you?

Before creating your page and potentially wasting a lot of time, be absolutely certain you can market to the list created. You’ll need to build a relationship with your list members to gain their trust. If you don’t have a plan you’re simply throwing away your list of potential customers until you do get things right. Get it wrong and you may never get that customer back.

Squeeze Pages generally work best when used in conjunction with an email autoresponder such as AWeber. The autoresponder allows you to automatically confirm the visitors email address using a double opt-in method and begin delivering information as soon as the visitor confirms. The autoresponder can also be used to automatically send a series of follow-up emails containing free reports, e-books, software and of course your sales pitch. More information on autoresponders can be found on my website.

Don’t forget your responsibilities when constructing and implementing your Squeeze Pages. The instant you request an email address and get a sign-up you may be entering an arena governed by specific legislation designed to protect Internet users. You need to understand the law and to test your systems for complete compliance. Your Squeeze Page may really give you the squeeze if you don’t behave responsibly.

What is a Squeeze Page Conclusion

Should you require more SEO related keyword tools, then you will find my article, SEO Tools for Keyword Research valuable.

Well, I hope you found something useful and enjoyed this article, What is a Squeeze Page.