ClickTale, What is ClickTale Web Analysis Software?

ClickTale Aggregate Heatmap Analysis Software

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ClickTale web analytics is a powerful program with over 60,000 users (2012) that lets you take the guess work out of website optimisation, conversion analysis and usability research.

ClickTale can analyze the performance of your online forms, keep visitors engaged in page content and lead them through the conversion process.
ClickTale analytical movies will show you how your visitors really interact with your website. It’s like being with them as they browse your site.
ClickTale web analytics will show you how your visitors interacted with your pages. Did they read all the way to the bottom of the page, follow a link to another page or just leave your site?
ClickTale will show you how long your visitors hesitated over links before clicking. This lets you identify problem links that are not getting instant clicks.

Knowing how visitors use your website will enable you to better target specific niche audiences, improve customer satisfaction and increase conversion.

Unlike traditional web analytics, the ClickTale web analytics service is qualitative and provides a full video playback option for each individual visitor’s session. In addition, it uses meta statistics to create visual heat maps and behavioural reports, as well as conversion analytics and traditional web statistics.

Qualitative Research: Gain an in-depth understanding of human behaviour and the reasons that govern such behaviour. The qualitative method investigates the why and how of decision making, not just what, where, when.
Meta Statistics: Often regarded as “data about data”. The means of creation of the data, purpose of the data, time and date of creation, creator of the data, location data, etc.
Heat Map: A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colours.
Web Heat Map: Web heat maps are used for displaying areas of a Web page most frequently scanned by visitors and are generally used alongside other forms of web analytics and session replay tools.

ClickTale in other words will help you optimise your landing pages fast and easily so maximising the conversion rate from the forms you are using.

Providing compelling content and encouraging interaction will reduce your websites bounce rate. ClickTale will give a new insight into how people really react to your site and not how you think they interact. You are bound to be surprised!

Learn new ways to boost your conversion rates.

In addition to all its other features, ClickTale offers full integration with a wide variety of web standards, including HTTPS, PHP, WordPress, Drupal and Ruby on Rails as well as many others. Click here to find out more or take a FREE ClickTale trial today.

How Does ClickTale Work?

ClickTale Overview.
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ClickTale works by capturing every mouse move, click, scroll and keystroke that a visitor makes inside a webpage. It then sends this information back to the ClickTale servers in a highly compressed package.

ClickTale allows each subscriber to select the percentage of their visitors they would like to record (0 – 100%, determined by your subscription plan).

The ClickTale servers take this snapshot of the webpage as experienced by the visitor and recreates the original visitor browsing session. When you login to your ClickTale account you can see your visitor recordings, visual heat maps and other behavioural reports. This enables you to improve the visitors experience and maximise conversions.

Does ClickTale Require Any Special Software or Hardware?

ClickTale is a hosted service, so no software installation on the server or client side is needed and visitors can browse your website the same way they always have. A Content Delivery Network is used to host the tracking code, so ensuring scalability and reliability.