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Banner Ad Unit Guidelines
In early 2009, the IAB launched its Reimagining Interactive Advertising initiative by bringing leaders from creative agencies, media agencies, and publishers together to discuss the next creative evolution of digital marketing. The IAB Ad Unit Guidelines concern animated in-page display ads, such as standard Flash files, flat JPGs, or animated GIFs.
The IAB Ad Unit Guidelines are intended for marketers, agencies and media companies for use in the creating, planning, buying and selling of interactive marketing and advertising. IAB Ad Unit Guidelines (November 2009).
Common banner sizes
|
Rectangles and Pop-Ups |
Recommended |
Recommended |
|
300 x 250 IMU (Medium Rectangle) |
40k |
15 |
|
250 x 250 IMU (Square Pop-Up) |
40k |
15 |
|
240 x 400 IMU (Vertical Rectangle) |
40k |
15 |
|
336 x 280 IMU (Large Rectangle) |
40k |
15 |
|
180 x 150 IMU (Rectangle) |
40k |
15 |
|
300×100 IMU (3:1 Rectangle) |
40k |
15 |
|
720×300 IMU – (Pop-Under) |
40k |
15 |
|
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|
468 x 60 IMU (Full Banner) |
40k |
15 |
|
234 x 60 IMU (Half Banner) |
30k |
15 |
|
88 x 31 IMU (Micro Bar) |
10k |
15 |
|
120 x 90 IMU (Button 1) |
20k |
15 |
|
120 x 60 IMU (Button 2) |
20k |
15 |
|
120 x 240 IMU (Vertical Banner) |
30k |
15 |
|
125 x 125 IMU (Square Button) |
30k |
15 |
|
728 x 90 IMU (Leaderboard) |
40k |
15 |
|
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|
160 x 600 IMU (Wide Skyscraper) |
40k |
15 |
|
120 x 600 IMU (Skyscraper) |
40k |
15 |
|
300 x 600 IMU (Half Page Ad) |
40k |
15 |
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