How to Manage Ads in WordPress
Welcome to, how to manage ads in WordPress using the AdRotate plugin, beginners guide.
Most bloggers would like to make a little money from their blog, and most do so by placing banner ads strategically on their pages.
- Google AdSense and banner ads are the most common ways to make money from your blog using this method.
Today, I will show you how to install the WordPress AdRotate plugin, configure the plugin and create your very first ad.
Note: Textual instructions follow the video if that is what you prefer.
If you have been managing your ads by hand, then maybe it is time you started using some banner ad management software to maximise your earnings. Managing ads in WordPress using ad management software can give you a little more free time, more flexibility with your ad placement, and automate the whole process.
If you already use advertising programs like Google AdSense, then you will know, such advertising programs require publishers to place a code snippet on their website for displaying ads. You can do this by either editing the code in your theme files or letting an Ad management plugin, manage ads in WordPress for you.
Whether a seasoned blogger or newbie, inserting code directly into your theme file is not fun. For one, you risk breaking the code and causing unexpected WordPress errors. Plus, placing the code to display different ad sizes throughout your site is not easy.
Using an ad management plugin on the other hand, should allow you to insert ads anywhere on your site with ease.
If you Manage Ads in WordPress using an ad manager, you can easily place advertising banners pretty much anywhere on your site while managing almost everything from the easy to use dashboard. No fussing with your theme’s code, unless you really want to.
Let’s look at how to manage ads in WordPress using the AdRotate plugin.
Manage Ads in WordPress with AdRotate
In the following tutorial, I will explain how to download and install AdRotate, and the basics of setting up an advertising campaign. I will also explain how ad groups work, and how to create them.
To manage ads in WordPress, the first thing you need to do is download, install and activate the AdRotate plugin.
To download the AdRotate plugin, log in to your WordPress dashboard and navigate to the plugins page.
On the Plugins page, type AdRotate in the search box and wait for the search to complete. This may take a few seconds.
When the AdRotate Banner Manager shows, click the Install Now button to install the plugin.
Once the plugin has finished installing, click the Activate button.
How to Create an Ad
Once activated, it is time to create your first ad.
From the dashboard, click on the AdRotate > Adverts link.
This will take you to the Ad Management page where you can add, edit, and manage your ads. Also, individual ad statistics can be seen here.
On a new installation of the plugin, you will notice a couple of demo ads have already been provided. You can either delete, or ignore these ads. Your choice.
Click on the Add New link to create your first ad.
On the New Advert page, provide a title for your ad. This will help you identify this ad inside the WordPress admin area.
The easiest way of generating a new ad is to simply paste the code you would normally use on your site into the AdCode content box. This would generally be the ad code generated by your advertising network.
- If you are running self-hosted ads, paste your own ad code here.
- For hosted ads, you can upload banner images as Banner assets.
If you want click tracking, then activate it. Then make sure the Activate box says, “Yes, this ad will be used”.
Next, scroll down to the Usage and Scheduling section. Here you can schedule your ad and get the shortcode which you can add to your posts, pages or sidebar widgets. The rest of the sections can be ignored for now.
At the bottom of the page, are listed groups to associate with this ad. We have not created a group for this ad yet. We will do that next.
Click on the ‘Save Advert‘ button to store your settings.
Just repeat this process to create as many ads you want.
What is an ad Group?
I like to think of an ad group as a placeholder for a group or set of related ads.
The ad group or placeholder will be located on your WordPress page, in the sidebar for example, and each of the ads within this ad group will then be displayed in rotation.
You can create as many ad groups as you wish. You can also place as many ads as you wish into each ad group.
- This is, by the way, a great way of doing A/B ad testing.
Ad Groups are very useful when it comes to displaying multiple ads, and offers many advantages over inserting individual ads. Grouping also allows you to easily sort your ads into different categories for easier management.
Like most bloggers, you have probably joined multiple advertising networks, and other partner programs. You will also probably be displaying multiple ads, in multiple sizes.
Groups are useful if you use multiple locations or pages for ads showing different categories, niches or sizes of ads. Most people will set up a group for each location.
A group can be one of three modes:
- The Default is one ad at a time. This requires a page refresh for a new ad to load.
- Next is Dynamic, which also displays one ad at a time, but in this case a new ad is displayed after a specific number of seconds.
- The final mode is Block. This shows a grid of multiple ads on your site.
To create a new group, select the AdRotate > Groups menu item.
Then click the Add New link on the Group Management page.
This will bring you to the New Group page.
The first thing you need to do here is enter a title for the ad group. This enables you to easily identify the ad group in your WordPress admin area.
Next, choose a display mode.
As stated earlier, you have three choices. The default, dynamic mode and block mode. For this demo, I want the default, show one ad at a time.
Next, you can select the group auto display options. AdRotate allows you to automatically insert individual ads, or a group of ads into posts, pages, and sidebar widgets.
At the bottom of the page, you will see all your ads that you can associate with that group. Simply select the ads that you want to include and then click on the ‘Save Group‘ button.
This will bring you back to the Group Management page, where the new group should be visible, along with statistics about the group.
Manually Inserting Ads in WordPress
Whilst you can associate your ads with groups and automatically insert them into posts, pages, categories, and widgets, you can also insert them manually.
Did you notice that each ad and group you create has its own shortcode? This was displayed in the Usage sections. This code can be pasted into your WordPress posts or pages, etc. and enables you to position your ads almost anywhere.
For example, to display ads in your WordPress sidebar, select the Appearance > Widgets menu items and the AdRotate Widget into the Blog Sidebar.
Select the ad display type. You can select an individual ad, or a group.
In the ID box enter the ad or group number, and click the save button to implement the changes.
How to Manage Ads in WordPress Using AdRotate Plugin Final Note
Well, I hope this tutorial helped you learn how to manage ads in WordPress. If you have any comment, corrections or items you think should be added to, ‘How to Manage Ads in WordPress Using AdRotate Plugin’, please do not hesitate to let me have them in the comment box below.