Ideas worth spreading

Presented on this page are ideas which I think are well worth reviewing. Ideas covering human traits and business models which could give an insight into why we all behave in some very peculiar ways sometimes. Understanding the peculiarities of the human animal is a necessary factor in any trading situation.

Dan Ariely asks, "Are we in control of our own decisions"?

Behavioural economist Dan Ariely, the author of Predictably Irrational, uses classic visual illusions and his own counterintuitive (and sometimes shocking) research findings to show how we’re not as rational as we think when we make decisions.

Dan Ariely on our buggy moral code.

Behavioural economist Dan Ariely studies the bugs in our moral code: the hidden reasons we think it’s OK to cheat or steal (sometimes). Clever studies help make his point that we’re predictably irrational — and can be influenced in ways we can’t grasp.