Tools Every Serious Online Marketer Needs, Email Marketing for Online Marketers
A Lead Capture Page, a Personal WordPress Blog, and an Autoresponder, these are a must. If you pay close attention to all the serious internet marketers they have these 3 tools integrate into their business. These tools are what separates the serious professional from the rest of the crowd. They are either free or very inexpensive pluss they are very simple to integrate with your online business.
If you are serious about your online business, you will definitely need these online tools to take you business to a professional level.
Lead Capture Page – Why Do People Surf the Internet?
A lead capture page is also known as a squeeze page or landing page. On your lead capture page your aim is to obtain the website visitor’s information and in return you are going to provide something of value which they will find useful. Ask yourself, why do people surf the internet? Well, people surf the internet for answers to problems and your landing page should address the problem and then offer a viable solution. Visitors will then subscribe to discover more about the offer and what your offer entails. I good lead capture page is simple and straight to the point. If you’re going to include an audio or video message, keep it simple.
Autoresponder – Email Marketing
An autoresponder is an application which allows you to automatically respond to visitor requests. When the website visitor fills out the form on your lead capture page, not only are they redirected to your offer, they are also added to your email marketing list. Your autoresponder will then enable the sending of follow up email message to your list of subscribers. Your preloaded email messages are delivered automatically to your list members at pre-determined times. Your autoresponder is considered the most powerful of all your available tools for email marketing by most online marketers. It works for you 24hrs a day, 7 days a week, even while you sleep or go on vacation, and it’s a great way to build a relationship with your list. Aweber and Getresponse are my autoresponders of choice. I’m sure you’ve heard the saying, “the monies in the list”, well to use your list effectively you need an autoresponder.
Personal WordPress Blog – Membership Site
Getting your own, personal WordPress blog is the next must on your must-do list. This will be your central hub where everything comes together. Here you can offer added value and get a lot more personal with your followers. The great thing about your own personally hosted blog, is that you create your own guidelines with no restrictions. You can send personal message to your list, offer valuable training, create a membership site (you may like to try WishList Member), do an say what you wish, it’s your site and your rules.
Tools Every Serious Online Marketer Needs, Email Marketing for Online Marketers Conclusion
Well, I hope you found something useful and enjoyed this article, Tools Every Serious Online Marketer Needs. Don’t forget to let me have your thoughts in the comment box below. See you soon.