Daily Deals Case Study with GetResponse Autoresponders 2 (Video)

Deal-of-the-day Ecommerce Business Model

For online business such as daily deal networks, email has always been their primary tool to communicate their offers to their audience. With GetResponse Autoresponders2 they’ve gained an even more powerful and effective solution to provide customers with timely and interesting offers, while automating email delivery to save time and increase ROI (Return On Investment).

• Deal-of-the-day (also called flash sales or one deal a day) is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks. (Wikipedia)

Easily Implemented, Effective Email Strategies

Here are a few effective strategies that can be easily implemented using GetResponse Autoresponders 2.

Tactic 1 – Enable Welcome Email

Let your subscribers know you appreciate their interest by setting up the “contact added” autoresponder to be triggered immediately after a contact subscribes to your newsletter. For this you don’t need to exclude any days of the week as your welcome message as it works best if delivered right away. This is when the time when your subscriber is most interested in your offer.

Tactic 2 – Schedule a Cycle

Once a subscriber has signed up they’ll want to know more about you and your offers. Such information can be divided into small bits and set in a 5 to 10 email follow up cycle. This is a great way to automatically;

• build a positive brand image,
• boost customer loyalty, and of course,
• save time!

To optimise conversions, set all messages in the cycle to always be delivered at 0900 that’s when the user inbox engagement is at it’s highest. Plus, don’t forget to use the GetResponse Autoresponder 2 time travel feature to make sure your emails are delivered at the same local time in all time zones.

Tactic 3 – Follow Your Subscriber’s Preferences

Every autoresponder in the cycle should include links to the categories of deals you promote. This way you can easily monitor your subscribers choices and follow up with a link click message with more offers based on their interests. Set it up with a minimum 24hr delay to control the message frequency.

Tactic 4 – Don’t Forget to Say “Thank You”

Every time an order is placed in you system, a thank you page is displayed. If you equip this thank you page with a special tracking code, the system will track and measure all transactions for you. So, why not take this tactic a step further and set up the “goal reached” autoresponder to be delivered after every completed purchase that originated from your newsletter. It can include practical information such as;

• how to check order status,
• printout a coupon, or
• a bonus discount for future shopping.

You can schedule even more autoresponders such as, mail open, link click, goal reached, and so on. Plus you can create message loops that perfectly match your subscribers needs and demands.

Autoresponders 2, simple and powerful marketing automation from GetResponse. Why not try it yourself with the GetResponse Autoresponders2 Free Trial.

Daily Deals Case Study with GetResponse Autoresponders 2 Conclusion

Well, I hope you found something useful and enjoyed this article, Daily Deals Case Study with GetResponse Autoresponders 2.