What Is Content Writing

What is Content Writing?

Not so long ago, content writing and copywriting would have been considered same thing, but with the increasing requirement for content writing the gap is increasingly widening between these two professions. So lets see if we can shed more light on, what is content writing.

First a few definitions to determine what is content writing:

Definition: Content – in a state of peaceful happiness. To satisfy (someone). A state of fulfilment.

Definition: Content writing – In media production and publishing, content is information and experiences that may provide value for an end-user/audience in specific contexts. [wikipedia]

Definition: Content writing – the presentation of information fit for purpose to a niche audience through online content. [Philip King]

What is Copywriting?

Copy is written text that is designed to impart or sell something, and copywriting is the practice of writing that text. The basic outline of a copy-written page is as follows:

• The first paragraph introduces what is being imparted or sold.
• The bulk of the copy discusses the topic and discusses the advantages and highlights the benefits of the product or service.
• The end is defined by a clear call to action.

The copy should be engaging, informative and approachable yet authoritative. How is all of this different from content?

What is Content Writing?

The aim of the content writing is to provide information, educate, promote sales and convert the reader to a loyal customer. The quality of content is defined by its ability to effectively reach the audience, rather than sell to them. This is especially true now that content marketing is such a widely used technique among brands.

• Copy sells, content engages.

When content is used for marketing purposes, it should earn the readers’ trust. That’s what social media marketing experts mean by “engagement.”

Content written specifically for a website should concentrate on a specific topic within the relevant niche of the website.

• Content writing is about producing easy to read content in easy to understand blocks or bullet points.

Articles should be focused on supplying information/education, and/or marketing products or services that the website is selling or endorsing.

• The primary purpose of the content should be geared toward helping to educate the reader while providing them with complex information in a way that is easy to understand and retain.

Website content writing should aim for relevance and search-ability both to the website and the website niche.

Relevance

Relevance means that the website text should be useful and beneficial to readers, Content writing should educate and inform. Consider carefully the ideas you are attempting to promote.

Relevance is the combination of the most important ideas your audience needs to know and the key details which support those ideas.

Purpose

Why are we doing this? What do we want our audience to think/do/feel? Content is most successful when we design it to achieve a specific goal. How do we want the reader to respond? What is the call to action? Is there a call to action?

Audience

Who is our intended audience for this content? What niche are we coveting? This guides your details, tone and purpose. Explicitly identify the niche and demographic you want to reach, their concerns and their questions.

Search Ability

Search-ability is about producing content that is keyword rich and focused on search engine optimization (SEO) for better search engine indexing and ranking.

Blog Content Writing

Blog writing is another form of online writing. A blog can range in style and topic, but is usually written somewhat informally to educate or inspire readers. Many businesses rely on blogs to promote their product or service, and many individuals use blogs to write about topics important to them personally or politically.

Content Writing Providers

Website content writing is frequently outsourced to external content writing providers, such as individual copywriters or specialized copywriting agencies such as My Blog Squad.

“Writing optimized, compelling, keyword-rich content on a blog is the quickest, least expensive, easiest way to grow sales and build your business…”

My Blog Squad is a 100% hands-free solution for small business website owners. The team at My Blog Squad will research hot topics in your niche market, write high-quality blog content for your site and even post notifications about each new blog entry on your Facebook, Twitter and Google+ profile pages.

• If you’re trying to improve your websites search engine rankings and get more traffic to your site but simply do not have the time at the end if each day to devote to the task then My Blog Squad could be the perfect solution. It’s ideal for site owners who don’t have the time or taste for writing to do it themselves.

What is Content Writing Conclusion

Outsourcing your content writing allows your businesses to focus on core competencies and to benefit from the specialized knowledge of professional copywriters and editors. Focus less on, what is content writing an more on who will be my professional content providers.