What is PPV Marketing and How does PPV Marketing Work?

What is PPV Marketing?

PPV Marketing (Pay Per View Marketing), also know as CPV Marketing (Cost Per View Marketing) and sometimes referred to as Contextual Downloadable Software and Textlink Ads.

How Does PPV Marketing Work?

The way it works is, the user first downloads a toolbar which may enable them to play online games, search the Internet, perform SEO queries or any one of hundred other things. Basically, by downloading and installing the toolbar they are agreeing to view popup ads in exchange for being able to utilise the toolbars facilities, i.e. play free games.

How are PPV Ads Served and Who Supplies the Ads?

So how are the PPV ads served, where do the ads come from and who supplies the ads? Well, the toolbar provider enables tendering for ad placement based on URL and keyword views, the higher the bid the more likely you are to have your ad show. A very similar technique to Google AdSense.

• Example: If you wanted to promote an auto insurance offer you might bid on the URL, cars.com or the keywords, cars, auto, insurance. So every time someone used the toolbar to brows to cars.com or typed the keyword, cars, auto or insurance they would see your ad.

Is PPV Spyware?

PPV is not spyware. The popup ads shown have been agreed by the user to be displayed in exchange for things such as toolbar utilities, games, premium content, etc.. This is adware not spyware.

You can trigger the popup when a user is on a specific website or by keyword. So let’s say a user is on a particular popular dating site. You could set a trigger to popup an affiliate offer related to dating. Now when they visit the website the popup appears, giving them the opportunity to either accept the offer or close it and continue on with the dating website.

PPV is a great way to start in the affiliate marketing world because it takes no landing page (no website) and is still fairly untapped in a lot of the smaller niches meaning big potential for profit! Compared to PPC and other major mediums, PPV is not as competitive.

What Can You Promote with PPV Traffic?

What can you promote with PPV? You can promote your own products or other peoples products. You can promote almost anything with PPV but obviously some ad methods work better than others. Lead based offers where you provide a lead based form and then accept credit card payment tend to work better than ‘per sale type’ CPA (Cost Per Action) offers.

How Much Money do You Need to Get Started?

So, how much money do you need to get started? Well, PPV is cheap but obviously you still need a little bit of finance to get started. How much? Unfortunately that’s a little difficult to answer as each PPV network has a different initial deposit requirement, the most expensive is trafficvance, they now demand a $1,000 USD deposit to get an account with them.

• Traffic Vance (FutureAds) is a leading Contextual Textlink and Display Advertising Platform that delivers high quality traffic to advertisers through a winning combination of high performing ad units, granular targeting, competitive pricing, and multiple optimization capabilities.

Other networks include, Traffic Vance, Media Traffic, Lead Impact, Adon Network, Direct CPV and many more. All of which have differing initial deposit requirements and charges. Some, such as Adon Network require a deposit as little as $25 USD.

Advertising is priced on a Cost per View (CPV) basis. Advertisers buy individual keywords, with the price determined by the bids in the system. You are charged each time a keyword match is made and your ad is shown to a consumer. The difference between CPV and traditional search engine advertising (CPC) is that PPV delivers the consumer directly to the advertiser’s landing page, and you pay on that individual impression.

The specific keyword price you pay is based on a combination of the ad category, the geography in which you chose to show the ad, and what you are willing to bid. The category minimums generally fall between $0.01 USD and $0.04 USD per impression or view. The keyword-bidding system allows you to choose the price you are willing to pay per Contextual Pop impression.

Benefits of PPV Marketing Over Other Traffic Sources

The number one benefit of PPV over other marketing methods is the initial low cost. Do remember to do your calculations though, 10,000 ad impressions at $0.01 USD is still $100 USD. So structure your campaigns and set maximums when testing.

• Cost as low as $0.01 USD per view/ad impression.
• No quality score issues to deal with.
• No account bans (unless you do something really, really bad).
• Direct linking is allowed.
• PPV networks LOVE affiliates.
• Lots of traffic.
• Huge ROI potential.

What are the Major PPV Networks?

There are now lots of PPV networks but the major PPV networks I’ve encountered are:

• Traffic Vance:
  Gamevance software, lots of US and international traffic, shows max four ads per day per user, $1,000 USD deposit required plus a referral from a Traffic Vance customer. Higher entry PPV network.
• Direct CPV:
  Bids begin at an extremely affordable $0.004 USD, $100 USD deposit. Traffic quality is good. A good place to start your PPV campaigns. With DirectCPV, you can direct link and do email capture methods. The results are pretty good with both (although I recommend email capture for best results).
• Media Traffic:
  Vomba screensavers, US and international traffic, 15 million opt-in users and growing, $200 USD deposit. Great place to start because of the low initial deposit and there’s only a medium amount of competition. Older demographic. Direct linking lead generation and email capture methods.
• Lead Impact:
  Platrium, Hotbar, Totallyfunfreestuff, Lots of traffic, US an international, $200 USD deposit.
• Adon Network (PV Media Group, previously myGeek):
  Mygeek shopping toolbar, low traffic but converts well, easy to get accepted, works well if you have lots of campaigns and keywords, $50 USD deposit required. Given the fees, this is a good place to make a few hundred dollars per day as the big guy don’t seem to use this site (correct me if I’m wrong).
• Build Massive Email Lists.
  Instead of sending your impressions directly to CPA offers, you can create a squeeze page and collect customers email details for future targeting using an autoresponder such as those provided by AWeber or GetResponse. Building an email list is something most people don’t do, but, building an email list can change a $30 payout into a $30,000 payout.
• Get thousands of visitors to your offers.
• Relatively untapped market. Lots of potential, this traffic sources hasn’t been exploited and overly saturated. This will probably change.
• Higher ROI than other traffic sources.
  This is because the traffic is so cheap.

What is the Potential with PPV?

Email Capture Method with PPV

Capturing emails is one sure fire method to make money off customers over and over. I highly recommend you use a good autoresponder such as those provided by AWeber and GetResponse for all your email marketing campaigns.

With email capturing on PPV, you use a simple page and a captivating headline to draw people into giving their name and email. It can be that simple. Enticing them with free stuff, like an ebook or video, works wonders. Once you have their email address, you can use your autoresponder to automatically furnish a course of emails. Although you won’t see profits as instantly as you will with directly linking, this method can result in excellent long term profits if marketed correctly.

What Makes a Good PPV Landing Page?

As far as PPV landing pages go, you need to forget everything you know about normal landing page techniques used for PPC. PPV landing pages are not like normal squeeze pages, you don’t need to think about SEO for example.

• PPV advertising is interruption advertising.

With PPV the potential customer is not actively searching for the products you are promoting as they would for example if they were doing a keyword search on Google. With PPV advertising you are actively interrupting the customers normal flow of surfing so you need something that really grabs their attention in a really short space of time.

• Grab users attention.
• Not too much text.
• Use short bullet points.
• Make the landing page look like the offer page.
• Definitive call to action.

PPV Landing Page and Backend Servers

One thing often overlooked in PPV Marketing is the backend server. A shared server account with dozens of other websites is not going to cut it. You need to have a server that can handle the traffic you are going to throw at it. For those just entering the PPV market, start with a shared account to keep the costs low but ultimately you will need a dedicated server. Luckily hosting providers such as JustHost can satisfy both needs. You can start with a shared account and switch to a dedicated server when your traffic rises. Just remember, each lost conversion would probably have paid for a months hosting fees.

• Start with a shared server account with JustHost then switch to a dedicated server when traffic rises.

Need Help with PPV Campaigns?

If you need help with PPV, I highly recommend you check out one of the many PPV Coaching Forums. The coaching forums are where you get access to an unbelievable amount of content which includes, articles, tips, videos, tools and a whole lot more. There are many step-by-step guides on how to set up specific campaigns. If you’re looking to get into PPV, joining a PPV forum is a MUST.

PPV Tools to Automate Gathering URL Targets

The more you do PPV, the more you’ll realize how tedious is can be to pull together a list of URLs or keywords. I highly recommend that you use a toolset called AffPortal. AffPortal is a set of PPV tools that will help you to reduce the time it takes to build out your PPV campaigns down to half the time it would normally take.

What is PPV Marketing and How does PPV Marketing Work Conclusion

Well, I hope you found something useful and enjoyed this article, What is PPV Marketing and How does PPV Marketing Work?.