What’s New at Shopify
What’s New at Shopify? In an effort to help you succeed as a Shopify Partner during the coming sales season, Shopify have five new product updates.
The updates include:
- Grow Your Sales with the BFCM Toolbox
- Hide a Shopify Section
- Sell on Instagram
- List More Products on Amazon
- Improved Checkout with Google Autocomplete
Okay, let’s get started with what’s new at Shopify
1. Grow Your Sales with the BFCM Toolbox
Black Friday Cyber Monday (BFCM) is one of the busiest ecommerce shopping seasons of the year. During this period, Shopify stores experience exceptionally high traffic, meaning you could get bombarded with merchant requests.
In October, Shopify launched the BFCM Toolbox. This is a hub of tools and education material relating to BFCM for this year. Be prepared!
You will find guiding material on how to improve shipping flows, get finances in order, and market/promote your stores. As a bonus, it includes instructions on how to set up Kit to effortlessly run Facebook ads, and gives real examples of BFCM email campaigns for inspiration.
This is a great resource to make this your biggest BFCM yet.
Visit the Toolbox and see for yourself!
2. Hide a Shopify Section
Since the release of Shopify Sections, Shopify have created new ways to help you become more proactive when building stores. Just recently, they launched the ability to show or hide sections in the Shopify Theme Editor.
- Merchants now have the ability to show or hide sections in the Shopify Theme Editor.
By clicking the ‘eye icon’ you can control a section’s visibility. Instead of deleting unwanted sections, you can now just hide them. They will still remain fully customizable.
This feature will help you plan for future updates to your merchant stores. For example, when you launch a new product and want to prepare a slideshow ahead of time, or when you release seasonal discounts and only wants to display them at certain times of the day.
Learn more about hidden sections by reading the updated documentation.
3. Sell on Instagram
The future of commerce lies in many different channels, which is why before the 2017 holiday season, Shopify are launching “Shopify on Instagram” to thousands of select merchants.
Those selected are able to create shoppable Instagram posts by tagging them with any of their Shopify products, right from the Instagram app. Thanks to the powerful integration between Shopify’s online store and Facebook’s product catalogue, the same catalogue can be connected to Instagram without any extra effort. When users see a post with a tag, they can tap it for more product details and buy it without ever leaving the app.
Whilst Shopify on Instagram will be rolled out to more merchants in the future, if you are not one of the lucky few, you can subscribe to email updates on the rollout of this new sales channel. You can also check out Shopify’s list of best practices for selling on Instagram. Click here for more information.
4. List More Products on Amazon
The Shopify Amazon sales channel has allowed merchants to list and sell specific product categories on the Amazon platform. Shopify have recently updated this channel to include an additional product category. There is now a total of eight available categories:
- Clothing, shoes, and jewellery (NEW)
- Health and household
- Beauty and personal care
- Home and kitchen
- Patio and garden
- Sewing, arts and crafts
- Sports and outdoors
- Toys and games
Shopify merchants selling in USD and with Amazon Pro Seller Accounts can list more products than ever before on the world’s largest marketplace, and get next-level product and brand visibility.
Adding this feature is quick and easy. It takes only a few minutes to sync products from Shopify to Amazon listings. Even with orders coming from multiple sales channels, inventory is still managed from the comfort of Shopify.
Learn more about how you can set up your clients with the Amazon sales channel.
5. Improved Checkout with Google Autocomplete
The checkout process is one of the most important parts of a merchant’s store. That’s why in early October Shopify announced Google Autocomplete. At zero additional cost, this new feature will bring a more seamless checkout experience to merchant stores, resulting in fewer abandoned carts.
Google Autocomplete is automatically enabled on all Shopify stores. It comes into play once customers get to the checkout page. As they start entering the first few characters of their address, Google Autocomplete will pre-populate their entire address based on their saved settings with Google.
Thanks to this update, wrong addresses and re-typing will be virtually eliminated.
Read more about how Google Autocomplete will help increase conversion rates.
What do you think of these Shopify updates? Share your views in the comment box below.