Which is the Most Winnable Social Network?
The standard social network advice is to go where your audience is. For most, that means Facebook. After all, everyone is on Facebook! But wait a moment, don’t let its huge number of users be the deciding factor in your decision-making.
You need to ask yourself, which is the most “winnable” social network?
Which is the Most Popular Social Network
You might not be surprised to know that Facebook rules supreme (for the moment) in the Social Networks. With over 1,870 million active users, it holds an 18% market share, 7% more so than its closest competitor, the Facebook-owned, WhatsApp.
Social Media Ad Spend Surpasses TV
It is also not surprising that Facebook dominated ad revenue. In fact, it was a rosy picture all round, with social media ad spend doubling worldwide over the past two years. Instagram is on track to generate an impressive year-on-year increase of 144 per cent.
Perhaps most significantly though, it is predicted that digital ad spend in the U.S. will surpass television spend, for the first time ever.
The Social Media Catch
The catch? It’s hard to reach enough targeted readers to build a following. And then it’s just as hard to reach a decent percentage of those people. For every 100 people who follow you on Facebook, only 6 percent will see your content in their feed …
And it’s getting harder …
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