Subscribe Via RSSGoogle Tools for Keyword Research Analysis
Google’s free Keyword Research tools and services
Keyword Analysis is the starting point and foundation of search marketing campaigns and is an essential skill for both SEO and PPC experts. By knowing which queries were typed into search engines by qualified visitors to your website, marketers can better customize landing pages to increase conversion rates.
Keyword analysis helps to increase conversions, find new markets and optimize spend, but it requires time-consuming examination and decision making to beat your keyword competition. To help in this endevour, see my recommended SEO and keyword tools for analysis of keywords and suggested SEO actions for automating your keyword analysis activity.
- Search engine optimization is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.
You might assume you’ll need the sophisticated and proprietary programs mentioned in the above article, but provided you’re willing to put in the effort you can use Google’s own tools. The Google tools described here can help you discover and choose the best keywords.
Google Analytics
Google Analytics helps you analyze visitor traffic.
No two people think alike. Google Analytics [http://www.google.com/analytics/] helps you analyze visitor traffic and paint a picture of your audience. Rather than pluck new keywords out of thin air, you should start by examining the existing traffic to your website. In your website’s Google Analytics dashboard, click Traffic Sources in the sidebar to see which keywords sent the most visitors to your site. This will show you what phrases your website already ranks for and gives you ideas for related terms.
Google Analytics is a service offered by Google that generates detailed statistics about a website’s traffic and traffic sources and measures conversions and sales. The product is aimed at marketers.
The basic service is free of charge, a premium version is available for a fee.
Google Keyword Planner AdWords Tool
With Keyword Planner, Google combined the functionality of Keyword Tool and Traffic Estimator.
As of August 28th, 2013, Google’s keyword tool has been replaced with a new tool. Taking its place is the Keyword Planner, a tool that “combines the functionality of Keyword Tool and Traffic Estimator to make it easier to plan search campaigns” according to Google’s official page.
You can use Keyword Planner to find new keyword and ad group ideas, get performance estimates for them to find the bid and budget that are right for you, and then add them to your campaigns.
The Google AdWords Keyword Tool [https://adwords.google.com] measures the popularity and competitiveness of a given keyword and suggests others. To use the Keyword Tool, simply type in a phrase you want to research.
Google Trends
Use Google Trends to track the popularity of a keyword.
Use Google Trends [http://www.google.com/trends] to track the popularity of a keyword over time. Pursue keywords that are becoming more popular with time, rather than less. Google Trends assigns your keyword a score relative to the total number of searches done on Google over the same time period. Filter results according to time, region, and category. Do basic forecasting to see how your keyword might fare in the coming months.
Google Trends analysis shows how often a particular search-term is entered relative to the total search-volume across various regions of the world. The main graph represents how often a term is searched for relative to the total number of searches globally over time. Below the main graph, popularity is broken down by countries, regions, cities and language.
