What is a Company Mantra? (to Free From the Mind)

A Mantra Can Also be Your Mission Statement

With the influx of Eastern spirituality into Western culture, the idea of the mantra has found its way into the business world. In business, a mantra should summarises a companies mission statement in a short and snappy memorable way.

Mantra Origins

Mantras originated in the Vedic tradition of India, becoming an essential part of the Sikh and Hindu tradition and a customary practice within Buddhism and Jainism.

In Indian religions mantra is a Sanskrit term for a sound, syllable, word, or group of words that is considered capable of “creating transformation” Its use and type varies according to the school and philosophy associated with the mantra. The word, “mantra,” translates from Sanskrit as “to free from the mind”.

Mission Statements

A mission statement is a statement of the companies purpose, its reason for existing. A mission statement should guide the actions of the organization, not just its goals. What can your company do for the World? A mantra can also be your mission statement.

Company Mantras

Your company mantra should be a truism, an undoubted or self-evident truth, with your staff and with your customers. Your company mantra should be more than just a slogan, it should describe what you value and how you approach every aspect of your business.

Some Famous Business Mantras

“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates.

“Design is not just what it looks like and feels like. Design is how it works.” – Steve Jobs.

“Innovation distinguishes between a leader and a follower.” – Steve Jobs.

“Business isn’t about wearing suits or pleasing stockholders. It’s about being true to yourself, your ideas and focusing on the essentials.” – Richard Branson.

“You don’t learn to walk by following rules. You learn by doing, and by falling over.” – Richard Branson.

“The most important thing in communication is to hear what isn’t being said.” – Peter F Drucker.

“Progress is often equal to the difference between mind and mindset.” – NR Narayana Murthy.

“Don’t be evil” – Google.

“Move fast and break things” – Facebook.

“Think different” – Apple.

Well, I hope you found something useful and enjoyed this article, What is a Company Mantra.