Subscribe Via RSS‘It’s Go Time’ at GoDaddy!
GoDaddy recently launched a new brand strategy revolving around small businesses. ‘It’s go time’ is a comprehensive company-wide messaging transformation supported by a refined GoDaddy user experience and reinvigorated product offerings.
- GoDaddy’s CEO Blake Irving said, “This is the radical shift we knew we had to make and it’s more than just marketing” … “A brand is a promise to our customers and a commitment to understand their needs. Our mission is to ‘fight the good fight for the go getter’… the small business owner… or anyone who labours for the love of it and wants the benefits of the latest technology without having to be an expert.”
As part of the new strategy, GoDaddy launched a simplified website experience with a crisp design, a more intuitive interface and a streamlined checkout process. The expanded development team has rebuilt our popular Website Builder, making it easy for anyone to create a beautiful website, no matter their level of technical expertise. Hundreds of professionally designed site builder themes are now geared toward a variety of business types, and a simplified user interface prompts users to customize their site through the entire process.
There is also a distinctively different approach to GoDaddy’s advertising. Two new television commercials feature iconic martial arts guru and actor Jean-Claude Van Damme, who represents the ‘ass kicker’ inside every small business owner. The first of two thirty-second ads, produced by Deutsch New York, made its broadcast debut during the NFL season-opener on NBC and can be viewed at GoDaddy. The commercial is also available on YouTube.
- “This is definitely different for us, but you’ll see we still have a sense of humor,” said GoDaddy Chief Marketing Officer Barb Rechterman. We think Jean-Claude is hilarious. ‘The Muscles from Brussels’ certainly helps make the commercial memorable, but the story also illustrates the struggles and time constraints many small business owners face every day.”
GoDaddy’s new brand strategy comes after months of intensive research, customer segmentation analysis, customer surveys and employee input from every corner of the company, especially from our technologists.
- “This is about a lot more than posting a new logo and saying we’re different… and the shift is far from over,” Irving said.
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