Demand Side Platforms (DSPS) How They Should Work

I’ve just received an email from Paul Martecchini (Head of Marketing, OpenX) who says how everyone would  be surprised how many advertising professionals still don’t know what Demand Side Platforms (DSPs) are, or how they should work with them.

So, to help everyone understand this growing opportunity, OpenX have produced an original whitepaper:

Demand Side Platforms: How Publishers Can Profit

SUMMARY: This white paper explains what DSPs are and how they work with online ad exchanges like OpenX Market. It reviews what opportunities they create for both advertisers and publishers and what publishers in particular can do to profit from them.

To download the Demand Side Platforms whitepaper, click get “Demand Side Platforms whitepaper”.